Using YouTube as an Educational Tool for AMR

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Using YouTube as an Educational Tool for AMR
Peer-Reviewed Study | SAGE Pub
Featured Experts: Professor Monika Djerf-Pierre, University of Gothenburg, Sweden and Professor Mia Lindgren, Swinburne University of Technology, Australia
Summary

Researchers analyzed the storytelling approaches of the most viewed AMR videos on YouTube to identify the kinds of communication methods and storytelling tactics that engage audiences. Spark new conversations and deliver effective messages that support stewardship among clinicians, pharmacists, and patients with proven strategies.

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